Notion Ultimate Brand Audit Template

20+ key questions and instructions for an effective brand audit that will keep you competitive in the ever-changing market

👉 Ask the 'Right' Questions

Great output requires great input — garbage in, garbage out. To ensure the data you collect is relevant and useful, we have cherry-picked 23 key questions that will provide insights to inform your brand strategy and lead to better marketing efforts.

👉 Easy to Conduct

Without a marketing background or proper guidance, some participants may provide irrelevant feedback or miss key issues. Therefore, we have included instructions that will help you elaborate on the questions when necessary and guide participants for effective feedback.

👉 First-Timers Friendly

If you are new to brand audits, you might miss some important information and end up wasting participants' time. To avoid this, we have prepared a set of tips, email templates, and scripts to help you gather useful insights efficiently and effortlessly.

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What is a brand audit?

A brand audit is a thorough assessment of a company's marketing efforts to identify strengths, weaknesses, threats, and opportunities. It can be done through interviews or questionnaires, and includes evaluating the company's brand identity, messaging, market perception, competition, among other things.

Who needs a brand audit?

A brand audit can benefit any company looking to improve its branding and marketing efforts, particularly companies that are experiencing a decline in sales or struggling to differentiate themselves from competitors.

What comes out of a brand audit?

A brand audit provides valuable insights into how a brand is perceived by its target audience and identify areas for improvement. It can help develop better brand strategies, improve marketing, and increase customer loyalty and engagement.